Task: Create a short video, which will catch millions of eyeballs.
Cost:
- Ogilvy, Saatchi and Saatchi ..etc
~ $1M +
= unconfirmed number of views - A young unknown girl from Dublin
~ $cheap camcorder
= 5 Million views - Two toddlers from England
~ $cheap camcorder
= 200 Million views - Young girl talking about sex
~ $decent camcorder + cheap sofa.
=82 Million views - Drugged kid
~ $cheap camcorder + car with leather seats + dentist bill.
=62 Million views - ..and finally, a guy who's youtube channel gets watched more than most of major network's TV stations.
~ $decent camcorder + decent house.
=2 million subscribers
